
When Sergio Castro founded Sergio Castro
Imóveis in 1949, he lived in a Rio de Janeiro that was very different from todays
city. The then Capital of the Republic had less than half the number of inhabitants it
currently has; trolleys circulated about the city full of women wearing their "new
look" dresses and men wearing hats. Eurico Gaspar Dutra was the President and he had
just made gambling illegal in the country, leaving the Rio resident without the Cassino da
Urca. In a very short time, we were already known as The Company with the
Solution.
Ten years later, with Juscelino
Kubitschek in power, Sergio Castro was already one of the largest real estate brokers in
Rio de Janeiro, selling hundreds of lots, homes and apartments per month, with a team of
brokers that reached one thousand, two hundred salesmen, something unthinkable in
todays day and age. The city was already very different: the motto, Develop
to Survive of the then President produced results. Everyone knew that
shortly the Capital of the Republic would be moved to Brasília. At that time of many
conquests, the streets of Rio were already beginning to fill with cars Made in
Brazil. And along with the World Cup victory in 1958, we also achieved a great
conquest: the beginning of activities for our asset administration department. Over the
next ten years, the city grew with the Flamengo embankment, the Museum of Modern Art and
almost a dozen tunnels, not to mention countless other jobs.
In
1968, our country was going through difficult times. Rio was no longer the Capital.
Nevertheless, it reached 3 million inhabitants and it continued to grow and grow without
restraint. Sergio Castro Imóveis already had a few branches distributed throughout the
city (Copacabana, Tijuca and Center), accompanying all the growth. Communication was also
expanding. Several television networks were already broadcasting, and there were hundreds
of newspapers and magazines, which drove the company to truly enter the marketing era. Who
doesnt remember the real estate agencys mascot at that time, the snail that
used to say Live in your own home? In 1966, new, more
spacious facilities were inaugurated at Rua da Assembléia, 40, on the 6th, 11th, 12th and
13th floors, totaling more than 900m2 dedicated to our good services. Over the following
years, doubts concerning Brazilian real estate were solved by Sergio Castro in his O GLOBO
newspaper column, Behind the Scenes of Rentals.
1978... The slogan To Live
Well Is to Reside Well" was already popular when the Rio-Niterói Bridge was
being built, a landmark of the union between Guanabara and Greater Rio. Lucinha Lins used
to sing our jingle on the radio and the LAGOA Branch (photo) was the talk of Rio High
Society with its VIP service that was specialized in selling luxury homes and properties,
a commercial niche we proudly created. More changes were taking place in our city. Soon
there would be alcohol-powered cars. In the following years, the growth of the citys
West Zone would become evident, especially the Barra da Tijuca. In the Operation:
Sports program on Rede Tupi, Sérgio Castro and journalist Carlos Lima awarded the
greatest sportsmen in the country.
When the New Constitution of the Republic was announced, Sergio Castro Imóveis had
already entered the computer age by purchasing XT equipment to serve its clients better
and faster. This also provided our Asset Administration Department with greater agility
after having purchased the Banco Irmãos Guimarães and Ultramarino Português real estate
portfolios. Shopping malls and hypermarkets began to pop up all over the city. This is
when we began to strengthen our presence in the Commercial Real Estate market, renting and
selling for the largest companies in Rio de Janeiro.
1990s Internet, Downsizing, Total Quality
The Globalization Era Our city
reaches SIX million inhabitants as the countrys cultural center. And Sergio Castro,
of course, accompanied this expansion, administering hundreds of properties in every
corner of the City, while still carrying out its VIP and specialized work in the SALE and
RENT of properties. In 1997, we put the companys first homepage on-line, Your
House on the Internet; once again proving we are an agile and modern
company that accompanies the markets new trends.
Sergio Castro
entered the 21st Century mindful of the changes in the real estate market, especially the
investment area. With the strengthening of the commercial real estate market, we once
again modernized, consolidating our Commercial Sales and Rental Department, specializing
in advising and intermediating in renting and selling Rooms, Suites, Floors, Areas and
Commercial Buildings, with a highly trained team of Real Estate Consultants specialized in
serving investors and businessmen. In a very short time we already had the LARGEST
COMMERCIAL DEPARTMENT IN RIO DE JANEIRO. In 2006, the Brazil Quality Award honored this
companys 59 years always at the forefront, a modern Real Estate Agency that still
has old-fashioned service: the perfect marriage between Modernity and Tradition.

Ever since it was founded in 1949, Sergio Castro Imóveis has striven to attend to its
clients in a dynamic and efficient manner. For such, we try to use cutting edge equipment,
as well as highly trained personnel, to serve our clients. That's why our service is
recognized as one of the best, most effective and fastest in the Real Estate Market.
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From Remington typewriters
to Intel Pentium IV computers, we have always remained at the forefront of technology. In
the beginning of the 1990s, when very few real estate agencies had their own homepage on
the Internet, we already had ours, offering countless services for clients as well as for
professionals and the general public. In 2001, we became official partners of the site, www.planetaimovel.com, and that
same year we completely computerized our Asset Administration Department through the Suprisoft Soluções Tecnológicas
company, national leader in the real estate automation segment. |
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Proof of that is the fact our company has
long been known as "The Company with the Solution", counting on great
credibility not only among clients, but the Market as well, being an effective member of
entities that only gather the most important companies in the segment, such as ADEMI-RJ.
By adding this old-fashioned service to all of our technology we can clearly say that
today, Sergio Castro is the company that best symbolizes the marriage between Modernity
and Tradition. |